{"id":10224,"date":"2021-05-28T18:30:28","date_gmt":"2021-05-28T16:30:28","guid":{"rendered":"https:\/\/responsa.ai\/marsh\/"},"modified":"2026-10-07T22:51:13","modified_gmt":"2026-10-07T20:51:13","slug":"case-study-marsh-ai-agent","status":"publish","type":"page","link":"https:\/\/responsa.ai\/en\/case-study-marsh-ai-agent\/","title":{"rendered":"Marsh"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10224\" class=\"elementor elementor-10224 elementor-2281\">\n\t\t\t\t<div class=\"elementor-element elementor-element-882b0a7 e-flex e-con-boxed e-con e-parent\" data-id=\"882b0a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5945582 e-con-full e-flex e-con e-child\" data-id=\"5945582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-138c1be e-con-full e-flex e-con e-child\" data-id=\"138c1be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd02bd5 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cd02bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"854\" height=\"147\" src=\"https:\/\/responsa.ai\/wp-content\/uploads\/2024\/05\/Marsh_logo.svg\" class=\"attachment-full size-full wp-image-20072\" alt=\"logo Marsh\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b789d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"68b789d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The AI Agent for <span style=\"color:#296cb1\">Marsh<\/span>'s professional insurance services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1ecf9 elementor-tablet-align-left elementor-align-left elementor-widget__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-button\" data-id=\"4f1ecf9\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pulsante-primario\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Case Study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ae3af3 e-con-full e-flex e-con e-child\" data-id=\"9ae3af3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-980fe38 img-case-study elementor-invisible elementor-widget elementor-widget-image\" data-id=\"980fe38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300,&quot;_animation_mobile&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/Marsh-img-anteprima-AI-960x540.png\" class=\"attachment-large size-large wp-image-27129\" alt=\"\" srcset=\"https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/Marsh-img-anteprima-AI-960x540.png 960w, https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/Marsh-img-anteprima-AI-320x180.png 320w, https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/Marsh-img-anteprima-AI-768x432.png 768w, https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/Marsh-img-anteprima-AI-1536x864.png 1536w, https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/Marsh-img-anteprima-AI.png 1672w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6781492 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6781492\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47054fd elementor-widget__width-auto elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"47054fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI that simplifies support and purchasing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496ec11 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"496ec11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f7759 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"71f7759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rob is the AI Agent developed by Responsa for the Marsh Professionisti website. Available 24\/7, it answers questions about policies and <strong>guides users in choosing <\/strong>the most suitable insurance. <\/p><p>Thanks to Generative AI, Rob also <strong>understands specific requests<\/strong>, personalises answers according to the user&#8217;s profession and automates the most repetitive tasks, leaving more complex cases to operators.<\/p><p>The result is a <strong>faster, more effective service<\/strong> that reduces the Customer Care workload and supports conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-748aec2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"748aec2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc8e15d e-con-full e-flex e-con e-child\" data-id=\"fc8e15d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71ce957 elementor-widget__width-auto label-blu elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"71ce957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">MARSH<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64ab433 e-con-full e-flex e-con e-child\" data-id=\"64ab433\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0b68c elementor-widget elementor-widget-heading\" data-id=\"bd0b68c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Greater protection for professionals and businesses <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51133ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"51133ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Present in more than 130 countries, Marsh is a global leader in insurance broking and risk management solutions.<\/strong> It helps professionals and businesses anticipate, understand and manage the risks they face. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3496334 e-con-full e-flex e-con e-child\" data-id=\"3496334\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53bd2fa elementor-mobile-align-justify elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"53bd2fa\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pulsante-secondario\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9819f7 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c9819f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d35f313 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d35f313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results achieved by Rob<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02caf0f e-con-full e-flex e-con e-child\" data-id=\"02caf0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cc7e9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c8cc7e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>* Data calculated by comparing one year of activity before Rob was introduced with one year after its introduction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7928a77 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7928a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>** Percentage of sales generated by users who used Rob to support their purchase during the test.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b74616 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6b74616\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fa8331 e-con-full e-grid e-con e-child\" data-id=\"2fa8331\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e05b20 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-counter\" data-id=\"8e05b20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<h4 class=\"elementor-counter-title\">Response rate<\/h4>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"88\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f9b2d elementor-widget-tablet__width-inherit numero-pari elementor-widget elementor-widget-counter\" data-id=\"79f9b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<h4 class=\"elementor-counter-title\">Calls per user to Customer Service*<\/h4>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">-<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bd891 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-counter\" data-id=\"e7bd891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<h4 class=\"elementor-counter-title\">Sales generated during the test**<\/h4>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"40\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdfb09b e-flex e-con-boxed e-con e-parent\" data-id=\"cdfb09b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ae89cd e-con-full e-flex e-con e-child\" data-id=\"7ae89cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c631efb elementor-widget__width-auto elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c631efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Support, quotes and sales in one chat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9664ee elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b9664ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93b6c58 e-con-full e-flex e-con e-child\" data-id=\"93b6c58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-44bc9f0 e-con-full e-flex e-con e-child\" data-id=\"44bc9f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73f0a81 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"73f0a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"30\" viewBox=\"0 0 36 30\" fill=\"none\"><g clip-path=\"url(#clip0_9670_1543)\"><path d=\"M18.0003 26.5L34.3337 17.75L18.0003 9L1.66699 17.75L18.0003 26.5Z\" stroke=\"#1F6BB4\" stroke-opacity=\"0.5\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0003 18.333L34.3337 9.58301L18.0003 0.833008L1.66699 9.58301L18.0003 18.333Z\" fill=\"#1F6BB4\" fill-opacity=\"0.1\" stroke=\"#1F6BB4\" stroke-opacity=\"0.34\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0002 23.6998C19.5466 23.6998 20.8002 24.9534 20.8002 26.4998C20.8002 28.0462 19.5466 29.2998 18.0002 29.2998C16.4538 29.2998 15.2002 28.0462 15.2002 26.4998C15.2002 24.9534 16.4538 23.6998 18.0002 23.6998Z\" fill=\"#1F6BB4\"><\/path><\/g><defs><clipPath id=\"clip0_9670_1543\"><rect width=\"36\" height=\"30\" fill=\"white\" transform=\"matrix(1 0 0 -1 0 30)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Personalised answers<\/b><br \/>Contextualised information based on the user's profession.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"30\" viewBox=\"0 0 36 30\" fill=\"none\"><g clip-path=\"url(#clip0_9669_1538)\"><path d=\"M18.0003 3.5L34.3337 12.25L18.0003 21L1.66699 12.25L18.0003 3.5Z\" stroke=\"#1F6BB4\" stroke-opacity=\"0.5\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0003 11.667L34.3337 20.417L18.0003 29.167L1.66699 20.417L18.0003 11.667Z\" fill=\"#1F6BB4\" fill-opacity=\"0.1\" stroke=\"#1F6BB4\" stroke-opacity=\"0.34\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0002 6.3002C19.5466 6.3002 20.8002 5.04659 20.8002 3.5002C20.8002 1.9538 19.5466 0.700195 18.0002 0.700195C16.4538 0.700195 15.2002 1.9538 15.2002 3.5002C15.2002 5.04659 16.4538 6.3002 18.0002 6.3002Z\" fill=\"#FFBC04\"><\/path><\/g><defs><clipPath id=\"clip0_9669_1538\"><rect width=\"36\" height=\"30\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b><span class=\"titolo-elenco\">Immediate 24\/7 support<\/span><\/b><br \/>Fast, accurate answers exactly when they are needed.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"30\" viewBox=\"0 0 36 30\" fill=\"none\"><g clip-path=\"url(#clip0_9670_1543)\"><path d=\"M18.0003 26.5L34.3337 17.75L18.0003 9L1.66699 17.75L18.0003 26.5Z\" stroke=\"#1F6BB4\" stroke-opacity=\"0.5\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0003 18.333L34.3337 9.58301L18.0003 0.833008L1.66699 9.58301L18.0003 18.333Z\" fill=\"#1F6BB4\" fill-opacity=\"0.1\" stroke=\"#1F6BB4\" stroke-opacity=\"0.34\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0002 23.6998C19.5466 23.6998 20.8002 24.9534 20.8002 26.4998C20.8002 28.0462 19.5466 29.2998 18.0002 29.2998C16.4538 29.2998 15.2002 28.0462 15.2002 26.4998C15.2002 24.9534 16.4538 23.6998 18.0002 23.6998Z\" fill=\"#1F6BB4\"><\/path><\/g><defs><clipPath id=\"clip0_9670_1543\"><rect width=\"36\" height=\"30\" fill=\"white\" transform=\"matrix(1 0 0 -1 0 30)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b><span class=\"titolo-elenco\">Generative AI and Knowledge Base<\/span><\/b><br \/>Precise answers even to specific questions.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"30\" viewBox=\"0 0 36 30\" fill=\"none\"><g clip-path=\"url(#clip0_9669_1538)\"><path d=\"M18.0003 3.5L34.3337 12.25L18.0003 21L1.66699 12.25L18.0003 3.5Z\" stroke=\"#1F6BB4\" stroke-opacity=\"0.5\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0003 11.667L34.3337 20.417L18.0003 29.167L1.66699 20.417L18.0003 11.667Z\" fill=\"#1F6BB4\" fill-opacity=\"0.1\" stroke=\"#1F6BB4\" stroke-opacity=\"0.34\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0002 6.3002C19.5466 6.3002 20.8002 5.04659 20.8002 3.5002C20.8002 1.9538 19.5466 0.700195 18.0002 0.700195C16.4538 0.700195 15.2002 1.9538 15.2002 3.5002C15.2002 5.04659 16.4538 6.3002 18.0002 6.3002Z\" fill=\"#FFBC04\"><\/path><\/g><defs><clipPath id=\"clip0_9669_1538\"><rect width=\"36\" height=\"30\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b><span class=\"titolo-elenco\">Simple, fast quotes<\/span><\/b><br \/>A guided journey to quickly find the most suitable policy.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"30\" viewBox=\"0 0 36 30\" fill=\"none\"><g clip-path=\"url(#clip0_9670_1543)\"><path d=\"M18.0003 26.5L34.3337 17.75L18.0003 9L1.66699 17.75L18.0003 26.5Z\" stroke=\"#1F6BB4\" stroke-opacity=\"0.5\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0003 18.333L34.3337 9.58301L18.0003 0.833008L1.66699 9.58301L18.0003 18.333Z\" fill=\"#1F6BB4\" fill-opacity=\"0.1\" stroke=\"#1F6BB4\" stroke-opacity=\"0.34\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0002 23.6998C19.5466 23.6998 20.8002 24.9534 20.8002 26.4998C20.8002 28.0462 19.5466 29.2998 18.0002 29.2998C16.4538 29.2998 15.2002 28.0462 15.2002 26.4998C15.2002 24.9534 16.4538 23.6998 18.0002 23.6998Z\" fill=\"#1F6BB4\"><\/path><\/g><defs><clipPath id=\"clip0_9670_1543\"><rect width=\"36\" height=\"30\" fill=\"white\" transform=\"matrix(1 0 0 -1 0 30)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b><span class=\"titolo-elenco\">Conversion support<\/span><\/b><br \/>Rob engages prospects and guides them towards purchase.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"30\" viewBox=\"0 0 36 30\" fill=\"none\"><g clip-path=\"url(#clip0_9670_1543)\"><path d=\"M18.0003 26.5L34.3337 17.75L18.0003 9L1.66699 17.75L18.0003 26.5Z\" stroke=\"#1F6BB4\" stroke-opacity=\"0.5\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0003 18.333L34.3337 9.58301L18.0003 0.833008L1.66699 9.58301L18.0003 18.333Z\" fill=\"#1F6BB4\" fill-opacity=\"0.1\" stroke=\"#1F6BB4\" stroke-opacity=\"0.34\" stroke-width=\"1.51667\"><\/path><path d=\"M18.0002 23.6998C19.5466 23.6998 20.8002 24.9534 20.8002 26.4998C20.8002 28.0462 19.5466 29.2998 18.0002 29.2998C16.4538 29.2998 15.2002 28.0462 15.2002 26.4998C15.2002 24.9534 16.4538 23.6998 18.0002 23.6998Z\" fill=\"#1F6BB4\"><\/path><\/g><defs><clipPath id=\"clip0_9670_1543\"><rect width=\"36\" height=\"30\" fill=\"white\" transform=\"matrix(1 0 0 -1 0 30)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b><span class=\"titolo-elenco\">Handover to an operator<\/span><\/b><br \/>More complex cases are transferred to Customer Service.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aebd537 elementor-tablet-align-center elementor-align-left elementor-widget__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"aebd537\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pulsante-primario\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Case Study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-335a50c e-con-full e-flex e-con e-child\" data-id=\"335a50c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e99bb9 img-case-study elementor-widget elementor-widget-image\" data-id=\"5e99bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/business-professional-using-laptop-office-ai-gen-img-960x640.png\" class=\"attachment-large size-large wp-image-27173\" alt=\"\" srcset=\"https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/business-professional-using-laptop-office-ai-gen-img-960x640.png 960w, https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/business-professional-using-laptop-office-ai-gen-img-320x213.png 320w, https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/business-professional-using-laptop-office-ai-gen-img-768x512.png 768w, https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/business-professional-using-laptop-office-ai-gen-img.png 1536w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c86b51 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"0c86b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"284\" src=\"https:\/\/responsa.ai\/wp-content\/uploads\/2021\/02\/Raggruppa-758@2x.png\" class=\"attachment-large size-large wp-image-10226\" alt=\"\" srcset=\"https:\/\/responsa.ai\/wp-content\/uploads\/2021\/02\/Raggruppa-758@2x.png 375w, https:\/\/responsa.ai\/wp-content\/uploads\/2021\/02\/Raggruppa-758@2x-320x242.png 320w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9074627 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"9074627\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-294d193 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"294d193\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\"<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b8629 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"11b8629\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: &apos;Funnel Display&apos;\">Rob has enabled us to build a customer-centric knowledge base, a <span style=\"color:#1f6bb4\">major knowledge asset <\/span>for our company.<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5679f79 elementor-widget elementor-widget-spacer\" data-id=\"5679f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e00900 e-con-full e-flex e-con e-child\" data-id=\"6e00900\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3b52b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8a3b52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/responsa.ai\/wp-content\/uploads\/2024\/05\/Umberto-Perfetti-immagine-profilo.png\" class=\"attachment-large size-large wp-image-20203\" alt=\"\" srcset=\"https:\/\/responsa.ai\/wp-content\/uploads\/2024\/05\/Umberto-Perfetti-immagine-profilo.png 400w, https:\/\/responsa.ai\/wp-content\/uploads\/2024\/05\/Umberto-Perfetti-immagine-profilo-320x320.png 320w, https:\/\/responsa.ai\/wp-content\/uploads\/2024\/05\/Umberto-Perfetti-immagine-profilo-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e43d435 e-con-full e-flex e-con e-child\" data-id=\"e43d435\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d931cc elementor-widget elementor-widget-text-editor\" data-id=\"1d931cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-family: &apos;Funnel Display&apos;\">Umberto Perfetti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feed728 elementor-widget elementor-widget-text-editor\" data-id=\"feed728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Head of Platform Development and Web Innovation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83895d4 elementor-widget elementor-widget-image\" data-id=\"83895d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"854\" height=\"147\" src=\"https:\/\/responsa.ai\/wp-content\/uploads\/2024\/05\/Marsh_logo.svg\" class=\"attachment-full size-full wp-image-20072\" alt=\"logo Marsh\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e58bda e-flex e-con-boxed e-con e-parent\" data-id=\"5e58bda\" data-element_type=\"container\" data-e-type=\"container\" id=\"download\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eae2426 e-con-full e-flex e-con e-child\" data-id=\"eae2426\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e058d67 elementor-widget__width-auto label-blu elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e058d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CASE STUDY<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b162a elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"02b162a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rob, the AI Agent for professionals<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df7b526 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"df7b526\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover how Rob improves support and helps drive Marsh sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8dd9aa elementor-widget elementor-widget-html\" data-id=\"c8dd9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t.titolo-elenco {\n        font-family: 'Funnel Display';\n        color: #192a3d;\n        font-size: 18px;\n        font-weight: 500;\n    }\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6a91fc e-con-full e-flex e-con e-child\" data-id=\"b6a91fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39e7bd7 elementor-widget elementor-widget-html\" data-id=\"39e7bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\thbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"26014975\",\n    formId: \"10bab7ee-dda5-4851-aa2c-b60373a54721\"\n  });\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The AI Agent for Marsh&#8217;s professional insurance services Download the Case Study AI that simplifies support and purchasing Rob is the AI Agent developed by Responsa for the Marsh Professionisti website. Available 24\/7, it answers questions about policies and guides users in choosing the most suitable insurance. Thanks to Generative AI, Rob also understands specific [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27129,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10224","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study | Rob, the chatbot for professionals - Responsa AI<\/title>\n<meta name=\"description\" content=\"Marsh and Responsa have come together to create Rob, artificial intelligence at the service of the customer experience in the insurance sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/responsa.ai\/en\/case-study-marsh-ai-agent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study | Rob, the chatbot for professionals - Responsa AI\" \/>\n<meta property=\"og:description\" content=\"Marsh and Responsa have come together to create Rob, artificial intelligence at the service of the customer experience in the insurance sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/responsa.ai\/en\/case-study-marsh-ai-agent\/\" \/>\n<meta property=\"og:site_name\" content=\"Responsa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/responsa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T20:51:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/responsa.ai\/wp-content\/uploads\/2026\/09\/Marsh-img-anteprima-AI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/responsa.ai\\\/en\\\/case-study-marsh-ai-agent\\\/\",\"url\":\"https:\\\/\\\/responsa.ai\\\/en\\\/case-study-marsh-ai-agent\\\/\",\"name\":\"Case Study | Rob, the chatbot for professionals - Responsa AI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/responsa.ai\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/responsa.ai\\\/en\\\/case-study-marsh-ai-agent\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/responsa.ai\\\/en\\\/case-study-marsh-ai-agent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/responsa.ai\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Marsh-img-anteprima-AI.png\",\"datePublished\":\"2021-05-28T16:30:28+00:00\",\"dateModified\":\"2026-10-07T20:51:13+00:00\",\"description\":\"Marsh and Responsa have come together to create Rob, artificial intelligence at the service of the customer experience in the insurance sector.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/responsa.ai\\\/en\\\/case-study-marsh-ai-agent\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/responsa.ai\\\/en\\\/case-study-marsh-ai-agent\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/responsa.ai\\\/en\\\/case-study-marsh-ai-agent\\\/#primaryimage\",\"url\":\"https:\\\/\\\/responsa.ai\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Marsh-img-anteprima-AI.png\",\"contentUrl\":\"https:\\\/\\\/responsa.ai\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Marsh-img-anteprima-AI.png\",\"width\":1672,\"height\":941},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/responsa.ai\\\/en\\\/case-study-marsh-ai-agent\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/responsa.ai\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marsh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/responsa.ai\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/responsa.ai\\\/en\\\/\",\"name\":\"Responsa\",\"description\":\"Chatbot &amp; 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