Sales & Marketing

AI for Sales & Marketing

Tailored AI solutions to automate processes, support teams and accelerate growth.

Sales & Marketing

AI for Sales & Marketing

Tailored AI solutions to automate processes, support teams and accelerate growth.

Turn every interaction into a business opportunity

Leads to qualify, CRM records to update, information to retrieve, tasks to manage: Sales and Marketing teams face complex, time-consuming processes every day.

Responsa applies AI to your processes, automating operational tasks and supporting teams to drive efficiency and conversions.

Turn every interaction into a business opportunity

Leads to qualify, CRM records to update, information to retrieve, tasks to manage: Sales and Marketing teams face complex, time-consuming processes every day.

Responsa applies AI to your processes, automating operational tasks and supporting teams to drive efficiency and conversions.

Discover how Iperceramica uses Responsa AI to support customers throughout the purchase journey

The AI Agent for Iperceramica's e-commerce platform

Where AI supports you

4 areas

Lead Generation & Qualification

Turn contacts into concrete opportunities.

Capture requests, collect information, qualify leads according to defined criteria and direct each contact to the most appropriate journey.

Sales Enablement

Give your sales force the right information when they need it.

AI Agents can access CRM, knowledge bases and sales documentation to support sales teams in planning their activities and managing opportunities.

Marketing Operations

Automate the tasks that slow marketing down.

From contact management to workflow execution, AI can reduce manual work and make marketing processes more efficient.

Customer & Prospect Engagement

Engage prospects and customers immediately and in a personalised way.

Conversational AI Agents and Voice Agents handle requests, collect information and guide users through the purchase journey, 24/7.

Tangible benefits

Accelerate the funnel

Reduce the time between first contact, qualification and sales handover.

Automate operational tasks

Let AI handle repetitive tasks so people can focus on higher-value activities.

Improve lead quality

Automatically qualify contacts based on data, behaviour and defined criteria.

Connect data and processes

Bring AI into the tools your teams use every day.

Scale without adding complexity

Handle growing volumes of interactions while maintaining speed and quality.

Ask your data. Get answers instantly.

With Responsa Conversational Analytics, you can access data and KPIs simply by asking a question. Responsa queries your enterprise sources and returns answers, tables and charts in seconds, directly through the channels you use every day.

Immediate access to data

Find the information you need without navigating dashboards and reports.

Clear, contextual answers

Get values, summaries, tables and charts from your enterprise data.

Integrated with your Business Intelligence

Connect Responsa to your BI tools and bring data to channels such as WhatsApp too.

Secure, controlled access

Each user can access only the data and information they are authorised to view.

AI tailored to your needs

AI Agents that truly get work done, custom workflows

Tailored to automate specific, customised tasks and workflows.

Integration with your ecosystem

CRM, ERP, marketing automation, knowledge bases and enterprise applications.

Scalable, multi-agent architecture

Start with a single use case and progressively expand your AI capabilities.

Enterprise knowledge always accessible

Information, catalogues, documentation and content become instantly searchable and queryable.

Omnichannel

Chat, web, email, voice: choose the channel that best fits your process.

Governance & Security

An enterprise architecture designed to ensure control, security and scalability.

Bring AI into your Sales & Marketing processes

Automate tasks, unlock the value of your data and support your teams with tailored AI solutions.