AI that simplifies support and purchasing
Rob is the AI Agent developed by Responsa for the Marsh Professionisti website. Available 24/7, it answers questions about policies and guides users in choosing the most suitable insurance.
Thanks to Generative AI, Rob also understands specific requests, personalises answers according to the user’s profession and automates the most repetitive tasks, leaving more complex cases to operators.
The result is a faster, more effective service that reduces the Customer Care workload and supports conversions.
- MARSH
Greater protection for professionals and businesses
Present in more than 130 countries, Marsh is a global leader in insurance broking and risk management solutions. It helps professionals and businesses anticipate, understand and manage the risks they face.
Results achieved by Rob
* Data calculated by comparing one year of activity before Rob was introduced with one year after its introduction.
** Percentage of sales generated by users who used Rob to support their purchase during the test.
Response rate
Calls per user to Customer Service*
Sales generated during the test**
Support, quotes and sales in one chat
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Personalised answers
Contextualised information based on the user's profession. -
Immediate 24/7 support
Fast, accurate answers exactly when they are needed. -
Generative AI and Knowledge Base
Precise answers even to specific questions. -
Simple, fast quotes
A guided journey to quickly find the most suitable policy. -
Conversion support
Rob engages prospects and guides them towards purchase. -
Handover to an operator
More complex cases are transferred to Customer Service.
Umberto Perfetti
Head of Platform Development and Web Innovation
- CASE STUDY
Rob, the AI Agent for professionals
Discover how Rob improves support and helps drive Marsh sales.