Simplified online shopping with AI
Iperceramica’s virtual agent, powered by Generative AI, is available 24/7 to provide immediate, accurate answers. It significantly reduces the load on customer care by eliminating repetitive requests and reducing waiting times, with a direct impact on efficiency and customer satisfaction.
Through a smooth, natural conversational experience, the AI Agent guides users through the product catalogue and the purchase and after-sales stages, making the experience simple and intuitive. It also enables users to monitor order status in real time and quickly find the nearest store.
- IPERCERAMICA
The right choice for your home
With more than 90 stores, Iperceramica, a registered trademark of BayKer Italia S.p.A., is the leading Italian brand for flooring, wall coverings, parquet and bathroom furnishings.
- VIDEO INTERVIEW
“Our LLM-based AI Agent answers complex questions, updates automatically and continuously improves: this technology represents the future of customer service”
Video interview with Michele Neri
CEO, Iperceramica
The AI Agent transforming the shopping experience
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Immediate answers with Generative AI
Smooth, natural conversations for quick access to all information. -
Virtual Personal Shopper
The AI Agent lets users search, compare and purchase products from the online catalogue through natural, intuitive conversations. -
Order tracking
Customers can check order status directly in the chat in real time. -
Store Locator
The virtual agent can find the nearest store in seconds by detecting the user's location or using a location entered manually. -
Data and strategic insights
Automatic analysis of user requests provides valuable information for optimising service, sales and commercial strategies.
- CASE STUDY
The AI Agent for Iperceramica's e-commerce platform
Read the full case study for a detailed look at the objectives, solutions, and results!