Generative AI at the service of the Customer Experience


Rob, the Chatbot for professionals

Marsh and Responsa led to the creation of Rob, artificial intelligence at the service of customer experience when purchasing professional insurance.

Marsh is a world leader in insurance brokerage and innovative solutions for risk management. Present in more than 130 countries, Marsh helps customers predict, quantify and understand better the different risks they face in the insurance sector.


calls to Customer Service*


positive user feedback in 2024

115 earnings


Rob’s response rate in 2024

77 mail


emails to Customer Service*

*Data calculated by comparing one year of pre and post ChatBot activity.


Rob has allowed us to build a customer-centric knowledge base, which is a great wealth of knowledge for our company.

Umberto Perfetti

Head of Platform Development and Web Innovation


Read the entire case study with the objectives, solutions and results in detail!

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Here is the Marsh
Case Study for you

Find out how Responsa helped one of the most important international insurance brokers!