AI at the service of the customer experience

RESULTS

Rob, the Chatbot for professionals

Marsh and Responsa led to the creation of Rob, artificial intelligence at the service of customer experience when purchasing professional insurance.

Marsh is a world leader in insurance brokerage and innovative solutions for risk management. Present in more than 130 countries, Marsh helps customers predict, quantify and understand better the different risks they face in the insurance sector.

The results achieved in one year since the adoption of Rob

-25%

calls to Customer Service

48%

positive user feedback

115 earnings

+80%

Rob’s response rate
77 mail

-18%

emails to Customer Service

"

Rob has allowed us to build a customer-centric knowledge base, which is a great wealth of knowledge for our company.

Umberto Perfetti

Head of Platform Development and Web Innovation

CASE STUDY

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Read the entire case study with the objectives, solutions and results in detail!

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Find out how Responsa helped one of the most important international insurance brokers!